LIVING GREEN - HYBRID AUTO OWNERS

154,139    Total Universe/Base Rate      $85.00/M
61,655     *Phones-ALL                 + $15.00/M
27,745     *Phones-DNC Scrubbed        + $15.00/M
           Fundraising Rate              $80.00/M 



The Living Green database consists of socially 
conscious households that share a broad and common
concern for the protection and improvement of the 
environment. They purchase goods and services that
promote this philosophy.

This segment contains Owners of Hybrid 
Automobiles. These vehicles combine a conventional
propulsion system with a rechargeable energy 
storage system to provide better fuel efficiency.
HEV's, as they are referred to, are viewed as a 
core segment of the future of the Auto market, 
given today's volatile oil rates.

Many of these auto owners have purchased these 
vehicles because of their reduced air pollution
emissions. This coincides with their view that 
society should work to reduce its carbon footprint.

These consumers are an excellent audience for a 
multitude of offers incuding Natural and Organic 
products, Energy Efficiency savers, Environmental
cause contributions and much more.

*Monthly Hotlines are available!*


SELECTS
12 MONTH HOTLINE              NO CHARGE
3 MONTH HOTLINE                 $8.00/M
6 MONTH HOTLINE                 $5.00/M
AGE                             $5.00/M
AGE OF CHILDREN                 $5.00/M
AGE RANGE                       $5.00/M
ARTS & MUSIC                   $10.00/M
AUTO MAKE                       $8.00/M
AUTO MODEL                      $8.00/M
AUTO YEAR                       $8.00/M
BUYING BEHAVIOR                $10.00/M
CHILDS AGE RANGE SELECT         $5.00/M
COLLECTIBLES                   $10.00/M
CONTRIBUTORS/DONORS            $10.00/M
COUNTY                          $2.00/M
CREDIT CARD BUYERS              $5.00/M
DATE OF BIRTH                  $10.00/M
DEMOGRAPHIC SELECT              $5.00/M
DWELLING TYPE                   $5.00/M
GENDER OF CHILD                 $5.00/M
GENDER/SEX                      $5.00/M
GEO SELECT                      $2.00/M
HEALTHY LIVING                 $10.00/M
HOME OWNER                      $5.00/M
HOTLINE                        $10.00/M
HOUSEHOLD INCOME SELECT         $5.00/M
INCOME RANGE                    $5.00/M
LENGTH OF RESIDENCE             $5.00/M
LIFESTYLE SELECT               $10.00/M
MAIL ORDER BUYERS               $5.00/M
MARITAL STATUS                  $5.00/M
MONTHLY HOTLINE                $10.00/M
NUMBER OF CHILDREN              $5.00/M
ONE NAME PER SITE             NO CHARGE
PERSONAL INVESTMENTS 
PET OWNERS                     $10.00/M
PHONE NUMBER                   $15.00/M
PRESENCE OF CHILDREN            $5.00/M
SCF                             $2.00/M
SPORTS & RECREATION            $10.00/M
STATE                           $2.00/M
TEENAGERS (AGES 13-19)          $5.00/M
TRAVEL                         $10.00/M
ZIP                             $2.00/M

Last update:    01/01/2012
Next update:    02/01/2012
Frequency:         Monthly
__________________________

Minimum Order:       5,000

Commissions 
Broker:                25% 
Agency:                25%

Telemarketing:       

Type:        Postal, Phone
Source:    Direct Response 
Geography:   Domestic (US)

Gender
Male:
Female:
 
Net Name Arrangements
Available:             Yes
Percent:                0%
Min Qty:            50,000
Run Charges:          $8/M

Key Coding:           $2/M

Addressing 
CD ROM               $25/F  
Cheshire Labels  no charge
Diskette             $25/F  
Email                $25/F  
P/S Labels            $8/M  
 
Cancellation:        $50/F
__________________________

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