POOL OWNERS

3,350,888   Total Universe/Base Rate     $75.00/M
1,273,337   *Phones-ALL                + $15.00/M
603,159     *Phones-DNC Scrubbed       + $15.00/M
            Fundraiser Rate              $70.00/M



This database is one of the most comprehensive 
listings of Homeowners with Pools available. 
Included are over 100 demographic and lifestyle 
selects. These mail responsive homeowners are 
credit worthy and have a myriad of consumer related
interests. Their pool is for recreational use. They
are excellent prospects for pool equipment and 
supplies, refinancing, home improvements, 
insurance, lawn and garden supplies, fundraising,
and much more.

They are an ideal target audience for a variety of
offers including ethnic goods, travel offers, 
periodical subscriptions, educational programs, 
financial offers and much more.

This one-of-a-kind database has been enhanced with
over 100 demographic and lifestyle selects, making
segmenting possibilities limitless.   In addition,
the file is NCOA'd against the USPS 48-month moves
every 6-12 weeks as well as the 18-month moves on
the day your list ships.  All records are 100% DPV
coded. 


Pool Type
Above Ground       60,928
In Ground         753,733
Other           2,239,227


SELECTS
AGE                           $5.00/M
AGE OF CHILDREN               $5.00/M
AGE RANGE                     $5.00/M
CHILDS AGE RANGE SELECT       $5.00/M
Contributor/Donor            $10.00/M
COUNTY                        $2.00/M
DEMOGRAPHIC SELECT            $5.00/M
Exterior Wall Type           $10.00/M
Fuel Type                    $10.00/M
GENDER OF CHILD               $5.00/M
GENDER/SEX                    $5.00/M
GEO SELECT                    $2.00/M
Home Equity                  $15.00/M
Home Equity Loan              $7.50/M
Home Sale Date                $7.50/M
Home Sale Price              $10.00/M
Home Value                   $15.00/M
HOUSEHOLD INCOME SELECT       $5.00/M
INCOME RANGE                  $5.00/M
Length of Residence           $5.00/M
LIFESTYLE SELECT             $10.00/M
Living Area Square Feet       $7.50/M
MAIL ORDER BUYERS             $5.00/M
MARITAL STATUS                $5.00/M
Mortgage Amount              $20.00/M
Mortgage Date                $15.00/M
Mortgage Interest Rate       $15.00/M
Mortgage Loan Type           $15.00/M
New Construction              $7.50/M
ONE NAME PER SITE           NO CHARGE
PHONE NUMBER                 $15.00/M
PRESENCE OF CHILDREN          $5.00/M
Property Lot Size             $7.50/M
Property Type                 $5.00/M
Refinance Indicator           $7.50/M
Roof Cover Type              $10.00/M
SCF                           $2.00/M
Second Mortgage Present      $20.00/M
Sewer Type                   $10.00/M
STATE                         $2.00/M
Water Supply                 $10.00/M
Year Built 
ZIP                           $2.00/M

Last update:    01/01/2012
Next update:    02/01/2012
Frequency:         Monthly
__________________________

Minimum Order:       5,000

Commissions 
Broker:                20%
Agency:                20%

Telemarketing:       

Type:        Postal, Phone
Source:    Direct Response
Geography:   Domestic (US)

Gender
Male:
Female:
 
Net Name Arrangements
Available:             Yes
Percent:               
Min Qty:            
Run Charges:         

Key Coding:           $2/M

Addressing 
CD ROM               $25/F
Cheshire Labels  no charge
Diskette             $25/F
Email                $25/F
P/S Labels            $8/M
 
Cancellation:        $50/F
__________________________

List Manager: 
Complete Mailing Lists
http://www.cml-llc.com