PURCHASING PROPENSITY

24,000,000   Total Universe/Base Rate    $80.00/M
13,875,000   *Phones-All               + $10.00/M
4,080,000    *Phones-DNC Scrubbed      + $10.00/M
             Fundraiser Rate             $75.00/M
	
	
	
This comprehensive database consists of Consumers 
who are most likely to engage in specific 
purchasing behavior.  Using behavioral survey 
data, lifestyle and demographic characteristics 
are analyzed to identify consumers with similar
behavior patterns.

Mailers are provided with the top one-fifth of the
individuals that score high for a particular 
propensity.  This results in mailers being able to
target their campaigns to markets with the 
greatest number of prospects likely to respond 
much like the known survey group.

Categories:
Home Projects
Charity/Give to Charity
Internet Use/Access Internet using DSL/
 Make purchases online
Recreation/Hobbies-Fish, Hunt, Golf
Shopping
Travel/Take a cruise/Buy travel services via 
 the web
Automotive/Buy a luxury vehicle/buy premium 
 compact vehicles
Investment/Finance-finance a new auto, home 
 improvement loan, online trading
Insurance-have whole life insurance policy


SELECTS
AGE                           $5.00/M
AGE OF CHILDREN              $10.00/M
AGE RANGE                     $5.00/M
CHILDS AGE RANGE SELECT      $10.00/M
CONTRIBUTORS/DONORS           $5.00/M
COUNTY                        $2.00/M
CREDIT CARD BUYERS           $10.00/M
DWELLING TYPE                 $5.00/M
ETHNICITY                    $15.00/M
GENDER OF CHILD             NO CHARGE
GENDER/SEX                  NO CHARGE
GEO SELECT                    $2.00/M
HOME OWNER                    $5.00/M
HOME VALUE                   $10.00/M
HOUSEHOLD INCOME SELECT       $5.00/M
INCOME RANGE                  $5.00/M
INCOME SELECT                 $5.00/M
LENGTH OF RESIDENCE           $5.00/M
LIFESTYLE SELECT             $10.00/M
MAIL ORDER BUYERS             $5.00/M
MARITAL STATUS                $5.00/M
NET WORTH                    $15.00/M
NIELSEN COUNTY                $2.00/M
NUMBER OF CHILDREN            $5.00/M
PHONE NUMBER                 $10.00/M
PRESENCE OF CHILDREN          $5.00/M
REGIONAL                      $2.00/M
SCF                           $2.00/M
STATE                         $2.00/M
ZIP                           $2.00/M

Last update:    01/01/2012
Next update:    02/01/2012
Frequency:         Monthly
__________________________

Minimum Order:       5,000

Commissions 
Broker:                25% 
Agency:                25%

Telemarketing:       

Type:        Postal, Phone
Source:    Direct Response 
Geography:   Domestic (US)

Gender
Male:
Female:
 
Net Name Arrangements
Available:             Yes
Percent:               85%
Min Qty:            50,000
Run Charges:         $10/M

Key Coding:           $2/M

Addressing 
CD ROM               $25/F  
Cheshire Labels  no charge  
Diskette             $25/F  
Email                $25/F  
P/S Labels            $8/M  
 
Cancellation:        $50/F
__________________________

List Manager: 
Complete Mailing Lists
http://www.cml-llc.com